We are passionate about football because it is an exciting and unpredictable sport.
We are also passionate about the fact that innovation, long-term thinking and a more strategic approach has a place in the game, especially for clubs and organisations that want to get ahead.
In particular we believe:
Data collection and detailed analysis can improve players, teams and clubs
Effective communication, efficient day-to-day operations and professional process management is fundamental to the long-term success of any football organisation
Technology has a role in football as long as it accessible, easy-to-use and supports the specific type of work football professionals do
Technology in football should be available to organisations at all levels of the football ladder